uncommon knowledge

  • The apple comes originally from Kazakhstan!
  • Britains are the greatest consumers of cider per capita in the world.
  • UK law defines “cider” as containing at least 35% apple or pear juice, which may be from concentrate. Cheers! (or maybe not…..).
    This means that a cider maker in the UK can ferment apple concentrate, then add 65% water and flavour and colour and aroma and more, and none of this will appear on your label. Seidear is made from freshly pressed apples – we only add a wee drop of water to our whiskey, and only sometimes. Read Ryan’s brilliant blog Why should you care about juice content?